01
Discover
Map the outlet universe and define audit scope by channel, region, and segment.
Trade Asset Management
Know where your trade assets are and how they are used.
Field verification, deployment, maintenance coordination, and utilisation review for trade assets across outlet networks.
The objective
Clearer asset accountability and better-informed resource decisions.
How we help
Built around your business question.
Trade assets help brands stay visible and available at the point of sale. BrandSphere supports the verification, deployment, maintenance, and refresh of assets such as chillers, chairs, tables, and gazebos. Field records connect location, condition, and usage with outlet allocations and follow-up priorities.
- Build and review registers for chillers, chairs, tables, gazebos, and other agreed trade assets.
- Verify asset location, condition, and usage at outlets.
- Coordinate deployment and allocation around channel and activation priorities.
- Support maintenance and refresh arrangements to keep assets serving their intended purpose.
- Identify record gaps and exceptions for follow-up and resource review.
From activity to useful information
What your programme can deliver.
We agree the exact deliverables, coverage, and reporting approach within your project scope.
Asset register
verification records
condition and utilisation summary
exception list
allocation review
A disciplined delivery model
Insight into action. Step by step.
02
Design
Build the framework: KPIs, scorecards, outlet segmentation, and call schedules.
03
Deploy
Brief and equip trained field auditors with mobile data capture tools.
04
Audit
Check availability, visibility, pricing, promotions, and asset compliance, supported by geo-tagged photographs.
05
Analyse
Turn findings into dashboards, gap analysis, and outlet-level scorecards.
06
Act & Control
Coordinate corrective activation, re-audit, and track improvement over time.
Before we begin
A few useful answers.
How is the project scope agreed?
We begin with your business objective, target market, required outputs, and timing. The agreed scope defines responsibilities, coverage, field measures, and reporting expectations.
What information should I include in my enquiry?
Share your target locations, outlet or channel types, the decision or outcome you need, and your preferred timing. We can then discuss a suitable approach.
Can this service be combined with other capabilities?
Yes. Research, route-to-market, execution, and operational support can be discussed as a coordinated programme around an agreed objective.
Connect the programme
Complementary capabilities.
Your next move
Discuss Your Asset Verification Project
Tell us about your target market, channel challenge, or field research requirement. Let’s define a practical way forward.