Market Research & Field Operations

Understand the market before you commit resources.

Geo-located market data, Every Outlet Surveys, segmentation, and channel mapping to guide commercial decisions.

The objective

A more useful market picture for channel design and investment decisions.

How we help

Built around your business question.

BrandSphere maps the market before execution begins. Our field teams capture location-tagged outlet and dealer information to show where products are present and where opportunities remain. Every Outlet Surveys (EDS), segmentation, and market mapping connect channel conditions, competition, shopper preferences, pricing, availability, and volume with practical commercial planning.

Capture precise, geo-located market information across the agreed target territories.
Conduct Every Outlet Surveys (EDS): outlet and dealer censuses within a defined geography and scope.
Record channel conditions, competitor presence, shopper preferences, pricing, availability, and volume.
Segment and target outlets using criteria that inform the offer, service level, and field attention each group needs.
Map channels and relevant market-share indicators to guide the next route-to-market decision.

From activity to useful information

What your programme can deliver.

We agree the exact deliverables, coverage, and reporting approach within your project scope.

Geo-located outlet and dealer dataset

Outlet census and coverage report

Channel and market maps

Segment profiles and targeting priorities

Market findings with methodology and limitations

A disciplined delivery model

Insight into action. Step by step.

Discover

Map the outlet universe and define audit scope by channel, region, and segment.

Design

Build the framework: KPIs, scorecards, outlet segmentation, and call schedules.

Deploy

Brief and equip trained field auditors with mobile data capture tools.

Audit

Check availability, visibility, pricing, promotions, and asset compliance, supported by geo-tagged photographs.

Analyse

Turn findings into dashboards, gap analysis, and outlet-level scorecards.

Act & Control

Coordinate corrective activation, re-audit, and track improvement over time.

Before we begin

A few useful answers.

What is an Every Outlet Survey?

An Every Outlet Survey (EDS) is a structured census of outlets and dealers within an agreed geography and scope. It helps establish the outlet universe, channel characteristics, competitive conditions, and planning priorities.

How does outlet segmentation help execution?

Grouping outlets by relevant characteristics helps define the right offer, service level, visit frequency, and attention for each segment.

What can the research inform?

Findings can support market entry, territory priorities, channel recruitment, availability improvement, route planning, and activation decisions. Coverage and limitations are documented alongside the results.