01
Discover
Map the outlet universe and define audit scope by channel, region, and segment.
Sales, Redistribution & Last-Mile Distribution
Take your products deeper into the channels that matter.
Sales and redistribution support that helps extend outlet coverage, strengthen availability, and engage retailers.
The objective
Better coordinated outlet service and a clearer view of distribution progress.
How we help
Built around your business question.
BrandSphere pushes deeper into trade channels to build numeric distribution and keep new and existing products available. We connect last-mile sales activity with retailer engagement and outlet priorities, including beverage coverage across bars, kiosks, depots, and wholesalers. Delivery responsibilities, stock arrangements, and target territories are agreed within each engagement.
- Identify priority outlets and coverage gaps.
- Coordinate secondary sales and redistribution activity.
- Support retailer engagement, visit routines, and order capture where scoped.
- Track product availability and distribution progress.
- Review field productivity and service frequency.
From activity to useful information
What your programme can deliver.
We agree the exact deliverables, coverage, and reporting approach within your project scope.
Outlet coverage plan
retailer engagement routines
activity and order records where scoped
distribution performance report
A disciplined delivery model
Insight into action. Step by step.
02
Design
Build the framework: KPIs, scorecards, outlet segmentation, and call schedules.
03
Deploy
Brief and equip trained field auditors with mobile data capture tools.
04
Audit
Check availability, visibility, pricing, promotions, and asset compliance, supported by geo-tagged photographs.
05
Analyse
Turn findings into dashboards, gap analysis, and outlet-level scorecards.
06
Act & Control
Coordinate corrective activation, re-audit, and track improvement over time.
Before we begin
A few useful answers.
How is the project scope agreed?
We begin with your business objective, target market, required outputs, and timing. The agreed scope defines responsibilities, coverage, field measures, and reporting expectations.
What information should I include in my enquiry?
Share your target locations, outlet or channel types, the decision or outcome you need, and your preferred timing. We can then discuss a suitable approach.
Can this service be combined with other capabilities?
Yes. Research, route-to-market, execution, and operational support can be discussed as a coordinated programme around an agreed objective.
Connect the programme
Complementary capabilities.
Your next move
Discuss Your Distribution Needs
Tell us about your target market, channel challenge, or field research requirement. Let’s define a practical way forward.